Tuesday, June 19, 2018

Writing to a Brief

Nick Bye has a one and a half minute film for Titanium Oil that needs music.

It's a new, high tech oil which has a lot of clever, high tech molecular chemistry gone into the creation of it.

The premise of the product was to create an oil that can cope with the aggressive, high pressured nature of a modern engine.

The film represents the strength of the oil, but to make it sexy, attractive and interesting. It shows a dancer, wet head to toe in silver paint. She represents the engine. She walks into a large cavernous space with lots of lights and atmosphere. We aren't sure if she is a human or a machine, until she lifts her head and the camera zooms in on her eyes and we realise she is machine. We see cogs and mechanics behind her eyes. She launches into an energetic, spikey, powerful dance. It needs a strong rhythm which sounds like a cross between an engine, clashing metal, noise, heat and pressure.

We cut to inside her eye amongst the cogs, where the titanium molecules of oil are now lubricating the mechanics. We zoom out through CG graphics back out of the eye and we see that the dancer is now gold. She is now dancing in a very fluid, sexy way.

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