There's more of it from Bill Cunningham. I agree with the other parts of his analysis, however the Trajan hating part of it contradicts the purity of just making art in order to sell the picture.
Ultimately, having the title of the picture in the Trajan font does not negatively impact sales. The only people who care about not over-using the font are graphic designers (and those who listen to graphic designers).
And there's a reason why graphic designers, like every other craft, aren't given the "final word" on their product. It's because they insist on looking at their work though what is cool to other graphic designers, rather than whether it works or not. (Don't get me started on sound editors who are all about finding a "new" sound rather than just using something that works. Oy.)
Don't ask an oboe player what his favorite symphony is, 'cause I assure you it'll be the one with the most fun oboe part -- not the symphony that's the best.*
If we've been using the font for Roman characters for 2000 years, there's probably a reason for it.
As Claire Sommer says, "There's no need to reinvent good design."
Me? I deliberately used Trajan in our logo just to irk graphic designers. They don't buy our movies anyway. Distributors buy our movies. They have a specific list of things they want. And it seems to change every year. More often than not, they like Trajan in the title treatment. I mean, they get to name the movie whatever they want anyway.
*No offense to oboe players (a group of people you do not want ticked off at you.)