It may have already happened.
I've had a healthy skeptical "wait and see" attitude about making money doing "media" on the webernets of which Bill Cunningham is a big proponent. I keep reading and seeing stuff like "Dr. Horrible" and thinking to myself "But has he really made back his investment?" (probably not.)
Well, Bill offers this evidence from the venerable New York Times. What he's been predicting all this while may be what's going to finally come down.
“hundreds of YouTube partners are making thousands of dollars a month.”
Now does that mean they're grossing $48,000 or more a year? If so, your organization will have to be pretty small. One guy purports to $10K to $20K a month. If you can gross $125K or more you can have a full-time office. You will be making minimum wage yourself (if you're lucky), and there will be others who make more than you who work for you but that's life running a company.
The way we work is to increase quality by working with a small number of multi-"threats". Actor/Editor/Writer/Gaffer/Director (like Maduka), or Actor/Editor/sound recordist/producer (like Blair), Editor/Writer/Producer/AD/2ndAD/Script Supervisor (like Laura), or Everything/everything else (like Mitchell).
That's the only way we can afford to make these movies. Geez, with Google AdSense-type Partner Program one might be able to make a living. We'd have to serialize the kinds of scripts we make and we'd have a huge advantage over TV in that we aren't married to exact act lengths.
Alien Uprising would make a good sequel which could work that way. I'm scared to experiment, of course, but depending on our North American sales, we might have no choice! ;-)
And as long as we make a mockbuster once in a while, we'll have enough diversity. The problem with the short form of the web is it leads one to doing comedy, which I don't want to do. So we should do something Cowboy Bebop-ish...
C'mon kids, let's do a vampire series in modern-day New York. The Federal V-Marshals are in charge of keeping the vampire population in line... Who's gonna write that? Read Saving the Cat and then we'll start making that series... We'll shoot in-between our features.