Dig Edward Jay Epstein's blog:
The deal-breaking issue for these strategists is not the intrinsic merits of the film but whether it contains the necessary elements to attract a target audience in seven-days of intensive30-second ads on TV programs leading up to its opening weekend.
Arthur Yowls from Andrew Bellware on Vimeo.
Here's a test video of Arthur as he yowls at Helen in Earthkiller.We're playing around with the gamma and with various kinds of occlusion -- just trying to get him to fit into the background. I think I'm going to make him open and then close his mouth in the final version (which is due to the trailer editor next week.)
Friday we'd planned to shoot at the Shore in order to fake a "desert" but we got rained out. And tomorrow (Sunday) we were supposed to shoot the sequences inside the Earthkiller gun itself but logistically it just didn't pan out. So we're rescheduling both those dates.