Why? Tell me why Bill Cunningham hasn't linked to this article from the New Yorker yet? ;-) (Sure, it's about a big player, Lion's Gate, but in telling about the audience and the story and the marketing it's everything we little companies need to be doing and aware of.)*
My favorite quote:
“I’m managing my stress that they want a guy named Doobie to cut the trailer.”
How to fake a sick-day call. Advice from Fiona Jones.
*Wow it would be so much easier if I could write a coherent sentence.